Capitan Release Notes - June 27
There are six new reports live on Capitan!
Last week, we released an update which organized reports into different categories to make it easier to find the report you need. There is also a search bar at the top to quickly find a specific report. We additionally released two new reports last week, which many have already begun utilizing. Those reports are the following:
New Customers Over Time
For the purposes of this report, a new customer is counted on the day they first checked-in at a location within your organization. You can set the report date range and the interval in which results are calculated (daily, weekly, monthly, quarterly and annual). Note: Weekly intervals begin on Sunday.
How this report can be used:
- See how marketing initiatives targeted towards generating new customers are working over time.
Customer Check-in Counts in Date Range
This report allows you to see how many check-ins a set group of customers has in a set date range. The table can be filtered with all of the existing Customer filters.
How this report can be used:
- Understand which Active Members had low check-in counts the prior month to understand who may be a churn risk.
- See trends from taking a particular course to future check-in counts.
There were four new reports that were released today as well.
90 Day Retention Rate
Understanding long-term retention is one of the most important indicators of the health of your business. The fitness industry at large has found that if you can get a new customer to check-in 90 days past when they initially checked into your business, that customer is much more likely to be a long term customer. For this reason, checking 90 day retention is the first indicator when trying to predict long-term retention.
For the purposes of this report, a customer is considered "retained" if they checked in at least once during the 10-day period beginning 90 days after their first check-in. The "retention rate" for a given time period is calculated for the customers who had their first check-in during that time period.
How this report can be used:
- Use it as the first indication for if things like introductory courses, check–in challenges for new customers and targeted marketing campaigns can help increase retention rates over time and using this report can be your first indication if those initiatives are making an impact.
Unique Check-in Counts
This report shows you how many unique customers checked-in during a set time interval (daily, weekly, monthly, quarterly and annual). Note: Weekly intervals begin on Sunday.
How this report can be used:
- Understand seasonal trends to predict staffing needs.
- Implement different challenges or marketing campaigns to help with seasonal dips in check-in counts.
Memberships Set to Cancel
This report displays all memberships that are currently set to cancel at their next bill date. When enabled, the cancellation reason will be displayed.
How this report can be used:
- Reach out to customers to try and retain them depending on their cancellation reason (ie someone that says they are cancelling because of "financial reasons" may be a better fit for entry passes or a discounted membership.
Memberships Set to Freeze
This report displays all memberships that are currently set to freeze at their next bill date. When enabled, the freeze reason will be displayed.
How this report can be used:
- Understand short-term trends so you can quickly react and try to engage customers to keep their memberships active.