Google Analytics Ecommerce Tracking​

Capitan supports e-commerce tracking for the Climber App using Google Analytics. Once you configure Capitan with your Google Analytics Measurement ID, Capitan will send "view item", "begin checkout", and "purchase" events to Google Analytics when a customer reaches the relevant stage in the Climber App purchase workflow.

Configuring your Google Analytics Measurement ID

To set up e-commerce tracking, enter your Google Analytics 4 Measurement ID under Organization Settings on the Staff Site.

This must be the "G-" Measurement ID of a GA4 Web Stream. Refer to the Google Analytics documentation for instructions on creating a Web Stream and obtaining its Measurement ID.

When using the Google Analytics 4 Measurement ID, you do not need to enter your Google Analytics tracking script into the Tracking/Analytics Script field, as Capitan will automatically include the tracking script for Google Analytics in each Climber App page.